{"id":6120,"date":"2025-10-25T08:00:00","date_gmt":"2025-10-25T08:00:00","guid":{"rendered":"https:\/\/danangchristmasmarket.com\/?p=6120"},"modified":"2025-10-24T06:43:31","modified_gmt":"2025-10-24T06:43:31","slug":"how-pop-up-markets-are-reshaping-urban-life-in-da-nang","status":"publish","type":"post","link":"https:\/\/danangchristmasmarket.com\/vi\/how-pop-up-markets-are-reshaping-urban-life-in-da-nang\/","title":{"rendered":"Phi\u00ean Ch\u1ee3 v\u00e0 C\u00e2u Chuy\u1ec7n \u0110\u1ed5i M\u1edbi Kh\u00f4ng Gian \u0110\u00f4 Th\u1ecb \u0110\u00e0 N\u1eb5ng"},"content":{"rendered":"

Phi\u00ean Ch\u1ee3 v\u00e0 C\u00e2u Chuy\u1ec7n \u0110\u1ed5i M\u1edbi Kh\u00f4ng Gian \u0110\u00f4 Th\u1ecb \u0110\u00e0 N\u1eb5ng<\/strong><\/h3>\n\n\n\n

M\u1ed9t di\u1ec7n m\u1ea1o s\u00f4i \u0111\u1ed9ng m\u1edbi c\u1ee7a \u0111\u00f4 th\u1ecb<\/strong><\/h4>\n\n\n\n

T\u1eeb l\u00e2u, ch\u1ee3 \u0111\u00e3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi Vi\u1ec7t, kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i bu\u00f4n b\u00e1n m\u00e0 c\u00f2n l\u00e0 kh\u00f4ng gian c\u1ee7a v\u0103n ho\u00e1 v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Khi qu\u00e1 tr\u00ecnh hi\u1ec7n \u0111\u1ea1i ho\u00e1 \u0111\u00f4 th\u1ecb di\u1ec5n ra m\u1ea1nh m\u1ebd, m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi \u0111ang xu\u1ea5t hi\u1ec7n, t\u00e1i \u0111\u1ecbnh ngh\u0129a truy\u1ec1n th\u1ed1ng \u1ea5y. C\u00e1c phi\u00ean ch\u1ee3, hay c\u00f2n g\u1ecdi l\u00e0 phi\u00ean ch\u1ee3 pop-up, ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 nh\u01b0 \u0110\u00e0 N\u1eb5ng, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00e2n v\u00e0 du kh\u00e1ch tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian \u0111\u00f4 th\u1ecb. Nh\u1eefng khu ch\u1ee3 ng\u1eafn h\u1ea1n n\u00e0y ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t, mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng, ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 nh\u1ecbp s\u1ed1ng \u0111\u00f4 th\u1ecb ng\u00e0y nay.<\/p>\n\n\n\n

D\u00f2ng ch\u1ea3y n\u0103ng l\u01b0\u1ee3ng kinh t\u1ebf<\/strong><\/h4>\n\n\n\n

Phi\u00ean ch\u1ee3 \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong b\u1ee9c tranh kinh t\u1ebf \u0111\u00f4 th\u1ecb \u0111ang chuy\u1ec3n m\u00ecnh c\u1ee7a \u0110\u00e0 N\u1eb5ng. Ch\u00fang t\u1eadn d\u1ee5ng c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng \u00edt \u0111\u01b0\u1ee3c khai th\u00e1c nh\u01b0 d\u1ea3i ven bi\u1ec3n hay s\u00e2n trong trung t\u00e2m, bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng \u0111i\u1ec3m giao th\u01b0\u01a1ng v\u00e0 s\u00e1ng t\u1ea1o t\u1ea1m th\u1eddi. V\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, ngh\u1ec7 nh\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c b\u1ea1n tr\u1ebb kh\u1edfi nghi\u1ec7p, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu chi ph\u00ed d\u00e0i h\u1ea1n nh\u01b0 m\u00f4 h\u00ecnh kinh doanh c\u1ed1 \u0111\u1ecbnh.<\/p>\n\n\n\n

Theo S\u1edf Du l\u1ecbch \u0110\u00e0 N\u1eb5ng, trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u1ee7a th\u00e0nh ph\u1ed1 \u0111\u00e3 \u0111\u00f3n h\u01a1n 14,4 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch, t\u0103ng 22,3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u0103n ho\u00e1 v\u00e0 mua s\u1eafm v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n kh\u1ed5 tham quan th\u00f4ng th\u01b0\u1eddng, trong \u0111\u00f3 phi\u00ean ch\u1ee3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m nh\u1ea5n gi\u00fap th\u00fac \u0111\u1ea9y chi ti\u00eau t\u1ea1i ch\u1ed7 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch h\u1ed3i sinh nh\u1eefng kh\u00f4ng gian ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c hi\u1ec7u qu\u1ea3 v\u00e0 khuy\u1ebfn kh\u00edch ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng, phi\u00ean ch\u1ee3 th\u1ec3 hi\u1ec7n m\u1ed9t m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng \u0111\u00f4 th\u1ecb linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u0111a d\u1ea1ng ho\u00e1 kinh t\u1ebf c\u1ee7a \u0110\u00e0 N\u1eb5ng.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Du kh\u00e1ch lan t\u1ecfa n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 ni\u1ec1m vui khi c\u00f9ng ch\u1ee5p \u1ea3nh l\u01b0u ni\u1ec7m<\/em><\/p>\n\n\n\n

V\u0103n ho\u00e1, s\u00e1ng t\u1ea1o v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/strong><\/h4>\n\n\n\n

V\u01b0\u1ee3t ra ngo\u00e0i \u00fd ngh\u0129a kinh t\u1ebf, phi\u00ean ch\u1ee3 c\u00f2n l\u00e0 n\u01a1i giao l\u01b0u v\u0103n ho\u00e1 v\u00e0 s\u00e1ng t\u1ea1o. Th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng, \u1ea9m th\u1ef1c, thi\u1ebft k\u1ebf v\u00e0 bi\u1ec3u di\u1ec5n ngh\u1ec7 thu\u1eadt, nh\u1eefng khu ch\u1ee3 n\u00e0y th\u1ec3 hi\u1ec7n di\u1ec7n m\u1ea1o hi\u1ec7n \u0111\u1ea1i c\u1ee7a b\u1ea3n s\u1eafc Vi\u1ec7t Nam. Kh\u00e1c v\u1edbi c\u00e1c khu ch\u1ee3 truy\u1ec1n th\u1ed1ng c\u1ed1 \u0111\u1ecbnh, phi\u00ean ch\u1ee3 cho ph\u00e9p t\u1ed5 ch\u1ee9c linh ho\u1ea1t theo t\u1eebng ch\u1ee7 \u0111\u1ec1, t\u1eeb \u0111\u00f3 qu\u1ea3ng b\u00e1 s\u1ef1 \u0111a d\u1ea1ng v\u0103n ho\u00e1 m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng h\u01a1n.<\/p>\n\n\n\n

S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n \u0111\u00f4 th\u1ecb c\u1ee7a \u0110\u00e0 N\u1eb5ng, n\u01a1i v\u0103n ho\u00e1 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u1eddi s\u1ed1ng c\u00f4ng c\u1ed9ng. B\u1eb1ng vi\u1ec7c t\u1ea1o ra kh\u00f4ng gian ti\u1ebfp c\u1eadn cho ngh\u1ec7 s\u0129, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 ng\u01b0\u1eddi l\u00e0m \u1ea9m th\u1ef1c, phi\u00ean ch\u1ee3 khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc c\u1ed9ng \u0111\u1ed3ng. \u0110\u00e2y c\u0169ng l\u00e0 n\u01a1i c\u01b0 d\u00e2n v\u00e0 du kh\u00e1ch c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m v\u0103n ho\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i, t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n

K\u1ebft n\u1ed1i con ng\u01b0\u1eddi trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/h4>\n\n\n\n

Gi\u1eefa th\u1eddi k\u1ef3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 giao ti\u1ebfp s\u1ed1 l\u00ean ng\u00f4i, phi\u00ean ch\u1ee3 mang \u0111\u1ebfn m\u1ed9t h\u00ecnh th\u1ee9c k\u1ebft n\u1ed1i kh\u00e1c, n\u01a1i s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m chung tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Nh\u1eefng kh\u00f4ng gian n\u00e0y khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, h\u1ee3p t\u00e1c v\u00e0 t\u00e1i t\u1ea1o m\u1ed1i li\u00ean k\u1ebft c\u1ed9ng \u0111\u1ed3ng trong \u0111\u00f4 th\u1ecb. C\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1ea5y kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m giao ti\u1ebfp, bi\u1ec3u \u0111\u1ea1t v\u0103n ho\u00e1 v\u00e0 g\u1eafn k\u1ebft x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Nh\u1edd v\u1eady, \u0110\u00e0 N\u1eb5ng \u0111ang \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t th\u00e0nh ph\u1ed1 bi\u1ebft c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed5i m\u1edbi s\u1ed1 v\u00e0 t\u00ednh g\u1eafn k\u1ebft x\u00e3 h\u1ed9i, t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng v\u1eeba hi\u1ec7u qu\u1ea3 v\u1ec1 kinh t\u1ebf, v\u1eeba b\u1ec1n v\u1eefng v\u1ec1 m\u1eb7t c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Du kh\u00e1ch v\u00e0 ng\u01b0\u1eddi d\u00e2n c\u00f9ng nhau t\u1ea1o n\u00ean nh\u1eefng kho\u1ea3nh kh\u1eafc k\u1ebft n\u1ed1i \u0111\u1ea7y \u00fd ngh\u0129a<\/em><\/p>\n\n\n\n

Ph\u1ea3n chi\u1ebfu tinh th\u1ea7n m\u00f9a l\u1ec5 h\u1ed9i<\/strong><\/h4>\n\n\n\n

Gi\u1eefa l\u00e0n s\u00f3ng phi\u00ean ch\u1ee3 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Ch\u1ee3 Gi\u00e1ng Sinh \u0110\u00e0 N\u1eb5ng tr\u1edf th\u00e0nh v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho xu h\u01b0\u1edbng n\u00e0y. Theo trang Da Nang 365, s\u1ef1 ki\u1ec7n d\u1ef1 ki\u1ebfn di\u1ec5n ra t\u1eeb 5 \u0111\u1ebfn 7 th\u00e1ng 12 n\u0103m 2025, thu h\u00fat kho\u1ea3ng 30.000 l\u01b0\u1ee3t kh\u00e1ch. Khu phi\u00ean ch\u1ee3 bao g\u1ed3m c\u00e1c gian h\u00e0ng th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, trang tr\u00ed l\u1ec5 h\u1ed9i, \u1ea9m th\u1ef1c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed, g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p nh\u1ecf v\u00e0 g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng trong m\u00f9a l\u1ec5.<\/p>\n\n\n\n

H\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c c\u1ee7a s\u1ef1 ki\u1ec7n ph\u1ea3n \u00e1nh nh\u1eefng gi\u00e1 tr\u1ecb hi\u1ec7n \u0111\u1ea1i nh\u01b0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u00ednh h\u00f2a nh\u1eadp v\u00e0 s\u1ef1 tham gia v\u0103n ho\u00e1. D\u00f9 ch\u1ec9 di\u1ec5n ra trong th\u1eddi gian ng\u1eafn, Ch\u1ee3 Gi\u00e1ng Sinh \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m nh\u1ea5n trong l\u1ecbch du l\u1ecbch v\u00e0 v\u0103n ho\u00e1 c\u1ee7a th\u00e0nh ph\u1ed1, minh ch\u1ee9ng r\u1eb1ng c\u00e1c khu phi\u00ean ch\u1ee3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i l\u00e2u d\u00e0i.<\/p>\n\n\n\n

Phi\u00ean ch\u1ee3 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00f4 th\u1ecb c\u1ee7a \u0110\u00e0 N\u1eb5ng, n\u01a1i c\u00e1c m\u1ee5c ti\u00eau kinh t\u1ebf, v\u0103n ho\u00e1 v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p trong m\u1ed9t m\u00f4 h\u00ecnh th\u1ed1ng nh\u1ea5t, v\u1eeba t\u0103ng c\u01b0\u1eddng g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng v\u1eeba th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a \u0111\u00f4 th\u1ecb.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch dung ho\u00e0 gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1ed5i m\u1edbi, nh\u1eefng khu phi\u00ean ch\u1ee3 n\u00e0y m\u1edf ra khu\u00f4n m\u1eabu cho s\u1ef1 ph\u00e1t tri\u1ec3n linh ho\u1ea1t c\u1ee7a \u0111\u00f4 th\u1ecb hi\u1ec7n \u0111\u1ea1i. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ch\u00fang kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u hi\u1ec7n cho m\u1ed9t l\u1ed1i s\u1ed1ng \u0111\u00f4 th\u1ecb c\u1edfi m\u1edf, h\u00f2a nh\u1eadp v\u00e0 gi\u00e0u t\u00ednh c\u1ed9ng \u0111\u1ed3ng.<\/p>","protected":false},"excerpt":{"rendered":"

How Pop-Up Markets Are Reshaping Urban Life in Da Nang A New Form of Urban Vibrancy Markets have long been integral to Vietnamese society as places of commerce, culture, and community. As urban modernization accelerates, a new model has emerged that redefines this tradition. Temporary or pop-up markets, increasingly visible across cities like Da Nang, 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Pop-Up Markets Are Reshaping Urban Life in Da Nang A New Form of Urban Vibrancy Markets have long been integral to Vietnamese society as places of commerce, culture, and community. As urban modernization accelerates, a new model has emerged that redefines this tradition. Temporary or pop-up markets, increasingly visible across cities like Da Nang,…","_links":{"self":[{"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/posts\/6120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/comments?post=6120"}],"version-history":[{"count":1,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/posts\/6120\/revisions"}],"predecessor-version":[{"id":6124,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/posts\/6120\/revisions\/6124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/media\/6123"}],"wp:attachment":[{"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/media?parent=6120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/categories?post=6120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danangchristmasmarket.com\/vi\/wp-json\/wp\/v2\/tags?post=6120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}